Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
Learn + Install Estate Planning into Your Law Practice
The Legal Service Model That Took Cecilia from Burned-Out Litigator to a Values-Aligned Law Business Owner… And How You CAN Build a Thriving, Family-First EP Law Business You’ll Love
If you don’t want court calendars, last-minute emergencies, and billable resets to run your 2026, then it’s time to explore a way to use your law degree that lets you step back when life requires it and still make all the money you need to thrive.
That’s the path attorney Cecilia Amo chose.
After years in catastrophic-injury litigation (plus a nonprofit detour), Cecilia hit burnout amid serious health concerns at home. She wasn’t sure she’d “lawyer” again—until she found our heart-centered, relationship-based estate planning model with clear packaging, premium-fee pricing, and simple intake/follow-up rhythms she could actually run.
With our help, she built her Estate Planning law practice around her authentic self – weaving Star Wars, superheroes, anime, and gaming into a brand her like-minded clients love. Today she enjoys a law practice she truly loves with a flexible schedule that works for her.
Join us live with host Kevin Hermann to hear Cecilia’s story and how you can make the same shift this year in Estate Planning.
Secure Your Spot Below:
Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
For EP Law Business Owners
Stuck at $250k-$750k/year…
Learn + Install Estate Planning
into Your Law Practice
The Legal Service Model That Took Cecilia from Burned-Out Litigator to a Values-Aligned Law Business Owner… And How You CAN Build a Thriving, Family-First EP Law Business You’ll Love
Live on Tuesday, April 14th
at 2pm ET / 11am PT
If you don’t want court calendars, last-minute emergencies, and billable resets to run your 2026, then it’s time to explore a way to use your law degree that lets you step back when life requires it and still make all the money you need to thrive.
That’s the path attorney Cecilia Amo chose.
After years in catastrophic-injury litigation (plus a nonprofit detour), Cecilia hit burnout amid serious health concerns at home. She wasn’t sure she’d “lawyer” again—until she found our heart-centered, relationship-based estate planning model with clear packaging, premium-fee pricing, and simple intake/follow-up rhythms she could actually run.
With our help, she built her Estate Planning law practice around her authentic self – weaving Star Wars, superheroes, anime, and gaming into a brand her like-minded clients love. Today she enjoys a law practice she truly loves with a flexible schedule that works for her.
Join us live with host Kevin Hermann to hear Cecilia’s story and how you can make the same shift this year in Estate Planning.
Secure Your Spot Below:
As Seen On…
We’re Covering How You Can Get Started in Estate Planning in The Next 90 Days, Including:
Why Estate Planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
The “Affordable Premium” secret to how attorneys using our method are getting $4,500-$8,500 per engagement in up-front fees…and why clients are happy to pay it – even in a recession or in rural areas!
How Cecilia discovered that her affinity for Comic-Con, Star Wars, and anime were strengths, not weaknesses…and now attracts only the clients she loves working with.
Our 5-Part Life & Legacy Planning® Service Model that helped Cecilia escape a litigation career that was quickly burning her out and instead built a practice that allows her to say “no” to any calls before 2pm.
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model–works even if you’re coming from family law, real estate, litigation, or a years-long career pause—plus hear how Cecilia made the switch with confidence.
PLUS, stay until the end to join an exclusive and LIVEQ&A session with New Law Business Model®
and Personal Family Lawyer® Founder and CEO Ali Katz.
Tap below to reserve your seat.
As Seen On…
We’re Covering How You Can Get Started in Estate Planning in The Next 90 Days, Including:
-
Why Estate Planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
-
The “Affordable Premium” secret to how attorneys using our method are getting $4,500-$8,500 per engagement in up-front fees…and why clients are happy to pay it – even in a recession or in rural areas!
-
How Cecilia discovered that her affinity for Comic-Con, Star Wars, and anime were strengths, not weaknesses…and now attracts only the clients she loves working with.
-
Our 5-Part Life & Legacy Planning® Service Model that helped Cecilia escape a litigation career that was quickly burning her out and instead built a practice that allows her to say “no” to any calls before 2pm.
-
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model–works even if you’re coming from family law, real estate, litigation, or a years-long career pause—plus hear how Cecilia made the switch with confidence.
PLUS, stay until the end to join an exclusive and LIVE Q&A session with New Law Business Model® and Personal Family Lawyer® Founder and CEO Ali Katz.
Tap below to reserve your seat.
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ. He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ.
He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ.
He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
For EP Law Business Owners
Stuck at $250k-$750k/year…
Show Up LIVE
For a Chance to Win a
1:1 Firm Growth Intensive
with Ali Katz
(Not for Sale; $4,750 Value)
Attend this training live and stay until the end to be entered into a drawing for a private 60-minute Firm Growth Intensive with Ali Katz. In this 1:1 session, Ali will help you clarify what’s holding your firm back and outline your most direct path to predictable, high-margin growth. Only one lawyer will be chosen, and because Ali’s schedule is so busy, this session is not available for purchase.
Register today and show up live for a chance to win exclusive access to Ali!
(No purchase necessary. Free method of entry available. See Official Rules .)
For EP Law Business Owners
Stuck at $250k-$750k/year…
Show Up LIVE
For a Chance to Win a
1:1 Firm Growth Intensive
with Ali Katz
(Not for Sale; $4,750 Value)
Attend this training live and stay until the end to be entered into a drawing for a private 60-minute Firm Growth Intensive with Ali Katz. In this 1:1 session, Ali will help you clarify what’s holding your firm back and outline your most direct path to predictable, high-margin growth. Only one lawyer will be chosen, and because Ali’s schedule is so busy, this $4,750 session is not available for purchase.
Register today and show up live for a chance to win exclusive access to Ali!
(No purchase necessary. Free method of entry available. See Official Rules .)
As Seen On…
What We’ll Cover in This Exciting Event
-
Why estate planning is the perfect practice area for the market shifts already underway in 2026, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
-
Our 5-Part Life & Legacy Planning® Service Model that helped Levi leave family law and create predictable $100k months in Estate Planning without having to focus on high net worth individuals.
-
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model–that works even if you’re switching from transactional work (like real estate), litigation, family law, or even a years-long career pause—plus hear how Levi made the switch with confidence without reinventing the wheel or losing income.
-
The Systems Behind Levi’s Predictable $100k+ Months. Attend and hear how he installed a small but mighty team that handles operations so he can focus only on the meaningful work he loves.
-
PLUS, stay until the end to join an exclusive and LIVE Q&A session with New Law Business Model® and Personal Family Lawyer® Founder and CEO Ali Katz.
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ.
He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
This Class is Not For Attorneys Who…
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
Want to stay in their traditional law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
Feel burned out by litigation, family law, real estate law, or other transactional law work and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
Want to know more about our Life & Legacy Planning® service model, what makes it different, and how you can quickly get started.
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
This Class is Not For Attorneys Who…
-
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
-
Want to stay in their traditional law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
-
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
-
Feel burned out by litigation, family law, real estate law, or other transactional law work and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
-
Want to know more about our Life & Legacy Planning® service model, what makes it different, and how you can quickly get started.
-
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
