Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
If you don't want unpredictable clients, income tied to hours logged, and a career path someone else controls to define your 2026, then it's time to explore a way to use your law degree that lets you build something that's truly yours.
That's the path attorney Kevin Martin chose.
Kevin spent over a decade in the U.S. Foreign Service before leaving in 2020 — miserable, with no private practice experience and no estate planning knowledge — to build a law practice from absolute zero.
With our help, he carved out a specialized Estate Planning niche in international planning for non-U.S. citizens and non-residents, serving clients from Turkey, Switzerland, Cameroon, Canada, and beyond. He's co-counseled on engagements involving up to $300 million in assets.
Year 1 revenue: $70,000. Year 4: just under $500,000. And in a single month, his practice brought in more than the entire first year combined.
Join us live to hear Kevin's story — and how you can build something real, no matter where you're starting from.
Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
Learn + Install Estate Planning
into Your Law Practice
The Legal Service Model That Took Kevin from Miserable Government Worker to Thriving Estate Planning Business Owner… And How You CAN Build a Profitable, Freedom-First EP Law Business You'll Love
Live on Thursday, June 4th at
2pm ET / 11am PT
If you don't want unpredictable clients, income tied to hours logged, and a career path someone else controls to define your 2026, then it's time to explore a way to use your law degree that lets you build something that's truly yours.
That's the path attorney Kevin Martin chose.
Kevin spent over a decade in the U.S. Foreign Service before leaving in 2020 — miserable, with no private practice experience and no estate planning knowledge — to build a law practice from absolute zero.
With our help, he carved out a specialized Estate Planning niche in international planning for non-U.S. citizens and non-residents, serving clients from Turkey, Switzerland, Cameroon, Canada, and beyond. He's co-counseled on engagements involving up to $300 million in assets.
Year 1 revenue: $70,000. Year 4: just under $500,000. And in a single month, his practice brought in more than the entire first year combined.
Join us live to hear Kevin's story — and how you can build something real, no matter where you're starting from.


Why Estate Planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
The “Affordable Premium” secret to how attorneys using our method are getting $4,500-$8,500 per engagement in up-front fees…and why clients are happy to pay it – even in a recession or in rural areas!
How Kevin discovered that his decade in the U.S. Foreign Service — which had nothing to do with private practice — turned out to be his greatest differentiator, and how you can identify the unique angle your background gives you.
Our 5-Part Life & Legacy Planning® Service Model that helped Kevin leave federal service and build a thriving estate planning practice from zero clients and zero EP experience — reaching just under $500,000 by Year 4.
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model–works even if you’re coming from family law, real estate, litigation, or a years-long career pause—plus hear how Kevin made the leap with confidence.
About Your Hosts

Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ. He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
About Your Hosts

Kevin Hermann
Advanced Growth Advisor

Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
Want to stay in their traditional law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
Feel burned out by litigation, government work, or other traditional legal careers and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
Want to know more about our Life & Legacy Planning® service model, what makes it different, and how you can quickly get started.
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
This Class Is For Attorneys Who…