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Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area

Learn + Install Estate Planning 
into Your Law Practice

The Exact Legal Service Model That Took Real Estate Lawyer Malini G. from Unpredictable Hourly Billing to $480K a Year… And How You Can Build a High-Profit, Freedom-First Law Business You'll Love.
Live on Thursday, July 2nd at 2pm ET / 11am PT

If you're tired of unpredictable income and working harder just to stay in the same place, it's time to explore a model that actually lets you have it ALL!

In 2024, Malini Ganvir's law firm generated $205K.

By 2025, that number had jumped to $480K.

And this year, she’s on track to hit over $850K.

She didn't do it by working twice as many hours or abandoning her existing business and real estate clients.

Instead, Malini builds her entire schedule around her son’s school hours — in part because her clients gladly pay her an average fee of $6,325 because of the value she provides.

She did it by installing our Life and Legacy Planning® service model. Moving away from hourly billing to our Affordable Premium flat-fee structure gave her the predictable revenue she needed to hire a 5-person team and step into the CEO role.

Join us live to hear exactly how she engineered this growth and learn how you too can build a law practice you love.

Secure Your Spot Below:

 

Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area

Learn + Install Estate Planning 
into Your Law Practice

The Exact Legal Service Model That Took Real Estate Lawyer Malini G. from Unpredictable Hourly Billing to $480K a Year… And How You Can Build a High-Profit, Freedom-First Law Business You'll Love.

Live on Thursday, July 2nd at
2pm ET / 11am PT

If you're tired of unpredictable income and working harder just to stay in the same place, it's time to explore a model that actually lets you have it ALL!

In 2024, Malini Ganvir's law firm generated $205K.

By 2025, that number had jumped to $480K.

And this year, she’s on track to hit over $850K.

She didn't do it by working twice as many hours or abandoning her existing business and real estate clients.

Instead, Malini builds her entire schedule around her son’s school hours — in part because her clients gladly pay her an average fee of $6,325 because of the value she provides.

She did it by installing our Life and Legacy Planning® service model. Moving away from hourly billing to our Affordable Premium flat-fee structure gave her the predictable revenue she needed to hire a 5-person team and step into the CEO role.

Join us live to hear exactly how she engineered this growth and learn how you too can build a law practice you love.

Secure Your Spot Below:

The Proof Is In The Pudding

The Proof Is In The Pudding

As Seen On…

logos-2-Invert-2

We’re Covering How You Can Get Started in 
Estate Planning in The Next 90 Days, Including:

Why Estate Planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, "cheap legal" providers, and financial advisors entering the space.
The Affordable Premium secret to how attorneys using our method are getting $4,500 to $8,500 per engagement in up-front fees... and why clients are happy to pay it — even if you're in a mixed rural/suburban market like Malini.
How Malini discovered that adding Estate Planning was a natural extension of the business and real estate work she was already doing — and how you can install this revenue stream without abandoning the clients or practice area you already love.
Our 5-Part Life and Legacy Planning® Service Model that helped Malini move away from unpredictable hourly billing, more than double her revenue from $205K to $480K in a single year, and build a 5-person team so she can work under 40 hours a week.
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model — works whether you're starting from scratch or already running a thriving practice — plus hear exactly how Malini made the addition with confidence.

PLUS, stay until the end to join an exclusive and LIVE Q&A session with New Law Business Model®
and Personal Family Lawyer® Founder and CEO Ali Katz!

About Your Hosts

Kevin Herman - Bio Image

Kevin Hermann
Advanced Growth Advisor

Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ. He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.

Ali round headshot

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer

Ali Katz is the founder of New Law Business Model® and the originator of the Personal Family Lawyer® movement, the largest network of relationship-driven estate planning attorneys in the country. After graduating first in her class from Georgetown Law and beginning her career at Charlie Munger's law firm, Ali left to build her own practice, where she discovered that the hourly billing model and document-first approach used by most estate planning firms were leaving families exposed at exactly the moments that mattered most. She rebuilt the model from the ground up, pioneering the LIFT framework — coordinated Legal, Insurance, Financial, and Tax planning — and creating the systems, training, and ongoing support that allow attorneys to run thriving, values-aligned practices grounded in lifetime client relationships rather than transactional document drafting.

Today, NLBM® has trained and licensed over 800 Personal Family Lawyer firms across the United States. Collectively those firms have generated more than $2 billion in revenue while keeping over $25 billion in family assets out of court and conflict. Under Ali's leadership, NLBM has been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years and remains the category-defining training and coaching organization for the modern estate planning profession.

As Seen On…

logos-2-Invert-2

We’re Covering How You Can Get Started in Estate Planning in The Next 90 Days, Including:

  • Why Estate Planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, "cheap legal" providers, and financial advisors entering the space.

  • The Affordable Premium secret to how attorneys using our method are getting $4,500 to $8,500 per engagement in up-front fees... and why clients are happy to pay it — even if you're in a mixed rural/suburban market like Malini.

  • How Malini discovered that adding Estate Planning was a natural extension of the business and real estate work she was already doing — and how you can install this revenue stream without abandoning the clients or practice area you already love.

  • Our 5-Part Life and Legacy Planning® Service Model that helped Malini move away from unpredictable hourly billing, more than double her revenue from $205K to $480K in a single year, and build a 5-person team so she can work under 40 hours a week.

  • The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model — works whether you're starting from scratch or already running a thriving practice — plus hear exactly how Malini made the addition with confidence.

PLUS, stay until the end to join an exclusive and LIVE Q&A session with New Law Business Model® and Personal Family Lawyer® Founder and CEO Ali Katz!

About Your Hosts

Kevin Herman - Bio Image

Kevin Hermann
Advanced Growth Advisor

Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ.

He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.

Ali round headshot

Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer

Ali Katz is the founder of New Law Business Model® and the originator of the Personal Family Lawyer® movement, the largest network of relationship-driven estate planning attorneys in the country. After graduating first in her class from Georgetown Law and beginning her career at Charlie Munger's law firm, Ali left to build her own practice, where she discovered that the hourly billing model and document-first approach used by most estate planning firms were leaving families exposed at exactly the moments that mattered most. She rebuilt the model from the ground up, pioneering the LIFT framework — coordinated Legal, Insurance, Financial, and Tax planning — and creating the systems, training, and ongoing support that allow attorneys to run thriving, values-aligned practices grounded in lifetime client relationships rather than transactional document drafting.

Today, NLBM® has trained and licensed over 800 Personal Family Lawyer firms across the United States. Collectively those firms have generated more than $2 billion in revenue while keeping over $25 billion in family assets out of court and conflict. Under Ali's leadership, NLBM has been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years and remains the category-defining training and coaching organization for the modern estate planning profession.

This Class Is Not For Lawyers Who…


Expect to get something for doing nothing. That's not how life works, and it's certainly not how business works.
Prefer to stick to conventional methods and are not open to exploring new ideas or implementing new techniques.
Are solely motivated by financial gains without prioritizing the genuine well-being of their clients.

This Class Is For Lawyers Who…


Are committed to taking their law practice to the next level by incorporating approaches that have been meticulously refined over the past 20 years.
Are eager to grow their client base and see consistent income they can count on all year long.
Value the quality of client relationships and are willing to invest time and effort to cultivate lasting connections with them.

This Class Is Not For Lawyers Who…


  • Expect to get something for doing nothing. That's not how life works, and it's certainly not how business works.

  • Prefer to stick to conventional methods and are not open to exploring new ideas or implementing new techniques.

  • Are solely motivated by financial gains without prioritizing the genuine well-being of their clients.

This Class Is For Lawyers Who…


  • Are committed to taking their law practice to the next level by incorporating approaches that have been meticulously refined over the past 20 years.

  • Are eager to grow their client base and see consistent income they can count on all year long.

  • Value the quality of client relationships and are willing to invest time and effort to cultivate lasting connections with them.

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