Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
Learn + Install Estate Planning
into Your Law Practice
If you’re burned out from the stress of unpredictable clients, income tied to hours logged, and a calendar controlled by the courts…
It's time to explore a way to use your law degree to build something that's truly yours.
That's the path attorney Kendra Strong-Tehrani chose.
For years, Kendra was a personal injury attorney who dreaded going to work. The constant conflict wore her down, and she knew she wanted out.
Today, Kendra is the proud owner of Strong Law — her own thriving Estate Planning law practice. She and her team serve 8 to 10 new clients a month at a $5,000 average fee, and is on track to hit $500K in 2026.
She built it on relationships instead of billable hours, and on a practice her family is part of.
Join us live on August 26th with host Kevin Hermann to hear how Kendra made the switch, and how you can make the same shift this year.
Secure Your Spot Below:
Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
Learn + Install Estate Planning
into Your Law Practice
Discover the Legal Service Model That Helped Attorney Kendra Strong-Tehrani Hit $409K in 2025… And How You Can Use it To Build a Law Business You Love!
Live on Wednesday, August 26th
at 11am ET / 8am PT
If you’re burned out from the stress of unpredictable clients, income tied to hours logged, and a calendar controlled by the courts…
It's time to explore a way to use your law degree to build something that's truly yours.
That's the path attorney Kendra Strong-Tehrani chose.
For years, Kendra was a personal injury attorney who dreaded going to work. The constant conflict wore her down, and she knew she wanted out.
Today, Kendra is the proud owner of Strong Law — her own thriving Estate Planning law practice. She and her team serve 8 to 10 new clients a month at a $5,000 average fee, and is on track to hit $500K in 2026.
She built it on relationships instead of billable hours, and on a practice her family is part of.
Join us live on August 26th with host Kevin Hermann to hear how Kendra made the switch, and how you can make the same shift this year.
Secure Your Spot Below:
As Seen On…
By the End of This Training, You'll Know How To:
As Seen On…
By the End of This Training, You'll Know How To:
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Position Estate Planning as the rare practice area that gets more valuable as AI, DIY sites, and "cheap legal" options flood the market — instead of less
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Charge $4,500 to $8,500 per engagement up front the way our attorneys do, and have clients thank you for it — even in rural markets and a soft economy
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Turn one-time document buyers into clients who stay with your firm for years, so your revenue stops resetting to zero after every matter
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Add this alongside the practice you already run, or start it from scratch — whether you're coming from litigation, family law, real estate, or a career pause
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Make the specific first moves that get you seeing Estate Planning clients within 90 days, without hiring a marketing agency or rebuilding your firm
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The pricing
About Your Hosts
Kevin Hermann
Lead Coach at NewLaw
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ. He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali Katz is the founder of New Law Business Model® and the originator of the Personal Family Lawyer® movement, the largest network of relationship-driven estate planning attorneys in the country. After graduating first in her class from Georgetown Law and beginning her career at Charlie Munger's law firm, Ali left to build her own practice, where she discovered that the hourly billing model and document-first approach used by most estate planning firms were leaving families exposed at exactly the moments that mattered most. She rebuilt the model from the ground up, pioneering the LIFT framework — coordinated Legal, Insurance, Financial, and Tax planning — and creating the systems, training, and ongoing support that allow attorneys to run thriving, values-aligned practices grounded in lifetime client relationships rather than transactional document drafting.
Today, NLBM® has trained and licensed over 800 Personal Family Lawyer firms across the United States. Collectively those firms have generated more than $2 billion in revenue while keeping over $25 billion in family assets out of court and conflict. Under Ali's leadership, NLBM has been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years and remains the category-defining training and coaching organization for the modern estate planning profession.
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ.
He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali Katz is the founder of New Law Business Model® and the originator of the Personal Family Lawyer® movement, the largest network of relationship-driven estate planning attorneys in the country. After graduating first in her class from Georgetown Law and beginning her career at Charlie Munger's law firm, Ali left to build her own practice, where she discovered that the hourly billing model and document-first approach used by most estate planning firms were leaving families exposed at exactly the moments that mattered most. She rebuilt the model from the ground up, pioneering the LIFT framework — coordinated Legal, Insurance, Financial, and Tax planning — and creating the systems, training, and ongoing support that allow attorneys to run thriving, values-aligned practices grounded in lifetime client relationships rather than transactional document drafting.
Today, NLBM® has trained and licensed over 800 Personal Family Lawyer firms across the United States. Collectively those firms have generated more than $2 billion in revenue while keeping over $25 billion in family assets out of court and conflict. Under Ali's leadership, NLBM has been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years and remains the category-defining training and coaching organization for the modern estate planning profession.
This Class is Not For Attorneys Who…
This Class Is For Attorneys Who…
This Class is Not For Attorneys Who…
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Want a done-for-you shortcut or a "law firm in a box" and aren't willing to learn the model.
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Are set on staying in traditional, adversarial practice and aren't open to a relationship-based approach that keeps families out of court and conflict.
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Are comfortable where they are and aren't looking to add or rebuild a revenue stream.
This Class Is For Attorneys Who…
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Are done with adversarial work — litigation, family law, real estate, or otherwise — and want to be part of the solution instead of the fight.
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Want to understand our Life & Legacy Planning® service model, what makes it different, and how to get started quickly.
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Are open to seeing what a supportive, heart-centered community of Personal Family Lawyer® firm leaders can do for their momentum.
