Ali Katz
Founder & CEO, New Law & Personal Family Lawyer

Ali Katz is the founder of New Law Business Model® and the originator of the Personal Family Lawyer® movement, the largest network of relationship-driven estate planning attorneys in the country. After graduating first in her class from Georgetown Law and beginning her career at Charlie Munger's law firm, Ali left to build her own practice, where she discovered that the hourly billing model and document-first approach used by most estate planning firms were leaving families exposed at exactly the moments that mattered most. She rebuilt the model from the ground up, pioneering the LIFT framework — coordinated Legal, Insurance, Financial, and Tax planning — and creating the systems, training, and ongoing support that allow attorneys to run thriving, values-aligned practices grounded in lifetime client relationships rather than transactional document drafting.

Today, NLBM® has trained and licensed over 800 Personal Family Lawyer firms across the United States. Collectively those firms have generated more than $2 billion in revenue while keeping over $25 billion in family assets out of court and conflict. Under Ali's leadership, NLBM has been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years and remains the category-defining training and coaching organization for the modern estate planning profession.

Ali Katz is the founder of New Law Business Model® and the originator of the Personal Family Lawyer® movement, the largest network of relationship-driven estate planning attorneys in the country. After graduating first in her class from Georgetown Law and beginning her career at Charlie Munger's law firm, Ali left to build her own practice, where she discovered that the hourly billing model and document-first approach used by most estate planning firms were leaving families exposed at exactly the moments that mattered most. She rebuilt the model from the ground up, pioneering the LIFT framework — coordinated Legal, Insurance, Financial, and Tax planning — and creating the systems, training, and ongoing support that allow attorneys to run thriving, values-aligned practices grounded in lifetime client relationships rather than transactional document drafting.

Today, NLBM® has trained and licensed over 800 Personal Family Lawyer firms across the United States. Collectively those firms have generated more than $2 billion in revenue while keeping over $25 billion in family assets out of court and conflict. Under Ali's leadership, NLBM has been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years and remains the category-defining training and coaching organization for the modern estate planning profession.