Live Training for Lawyers Who Are Ready to Leave Litigation…
Learn and Install Estate
Planning in 90 Days
Start Confidently Offering a Heart-Centered,
Relational, and Recession-Proof Legal Service at
$4,500-$8,500 per Engagement by March 2026
If you already know you’re interested in offering trusts and wills but aren’t sure if you can recoup your investment in time, energy, attention, and money required to make the leap… this event is for you.
Join us on December 18th to discover how to add or switch to estate planning and start building a life and practice that you love with a 90-day roadmap that will have you confidently engaging clients for $4,500+ up front.
This exciting LIVE, lawyers-only session will be hosted by NewLaw Senior Coach Kevin Hermann featuring special guest attorney Elizabeth Joiner with Q&A from NewLaw founder Ali Katz.
If you’ve been on the fence, then this event is one you can’t afford to miss! Fill out the form to RSVP.
Live Training for Lawyers Who Are Ready to Leave Litigation…
For EP Law Business Owners
Stuck at $250k-$750k/year…
Learn and Install Estate Planning in 90 Days
Start Confidently Offering a Heart-Centered, Relational, and Recession-Proof Legal Service at $4,500-$8,500 per Engagement by March 2026
Live and One-Time Only on December 18th at 4pm ET
If you already know you’re interested in offering trusts and wills but aren’t sure if you can recoup your investment in time, energy, attention, and money required to make the leap… this event is for you.
Join us on December 18th to discover how to add or switch to estate planning and start building a life and practice that you love with a 90-day roadmap that will have you confidently engaging clients for $4,500+ up front.
This exciting LIVE, lawyers-only session will be hosted by NewLaw Senior Coach Kevin Hermann featuring special guest attorney Elizabeth Joiner with Q&A from NewLaw founder Ali Katz.
If you’ve been on the fence, then this event is one you can’t afford to miss! Fill out the form to RSVP.

The fastest, simplest path to installing estate planning into your practice within the next 90 days, so you can quickly recoup your investment and enjoy extra cashflow in 2026 (just in time for the new year slowdown!).
Why estate planning is perfect as a practice area for today’s current market shifts, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
How 700+ PFL® Firm Leaders–including our special guest Elizabeth Joiner–have successfully added EP into their practices and how joining a supportive community with a peaceful legal service will help you start 2026 off on the right foot.
Elizabeth’s inspiring journey as a lawyer and mom of young children and the sudden realization that caused her to switch to Estate Planning, now creating a true family business that she (and her clients!) love.
PLUS get your questions answered by Personal Family Lawyer® coach Kevin Hermann, guest Elizabeth Joiner, and our incredible founder and author of The New Law Business Model (Revealed) and Wear Clean Underwear books, Ali Katz!

The fastest, simplest path to installing estate planning into your practice within the next 90 days, so you can quickly recoup your investment and enjoy extra cashflow in 2026 (just in time for the new year slowdown!).
Why estate planning is perfect as a practice area for today’s current market shifts, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
How 700+ PFL® Firm Leaders–including our special guest Elizabeth Joiner–have successfully added EP into their practices and how joining a supportive community with a peaceful legal service will help you start 2026 off on the right foot.
Elizabeth’s inspiring journey as a lawyer and mom of young children and the sudden realization that caused her to switch to Estate Planning, now creating a true family business that she (and her clients!) love.
PLUS get your questions answered by Personal Family Lawyer® coach Kevin Hermann, guest Elizabeth Joiner, and our incredible founder and author of The New Law Business Model (Revealed) and Wear Clean Underwear books, Ali Katz!

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
Want to stay in their high-conflict, adversarial law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
Feel burned out by litigation, family law, or other transactional law work and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
Want to know more about our Life and Legacy Planning® service model, what makes it different, and how you can quickly get started within 90 days (by March 2026).
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
This Class Is For Attorneys Who…