Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
Learn + Install Estate Planning
into Your Law Practice
The Legal Service Model That Took Cecilia from Burned-Out Litigator to a Values-Aligned Law Business Owner — And How You CAN Build a Thriving, Family-First EP Law Business You’ll Love
If you don’t want court calendars, last-minute emergencies, and billable resets to run your 2026, then it’s time to explore a way to use your law degree that lets you step back when life requires it and still make all the money you need to thrive.
That’s the path attorney Cecilia Amo chose.
After years in catastrophic-injury litigation (plus a nonprofit detour), Cecilia hit burnout amid serious health concerns at home. She wasn’t sure she’d “lawyer” again—until she found our heart-centered, relationship-based estate planning model with clear packaging, premium-fee pricing, and simple intake/follow-up rhythms she could actually run.
With our help, she built her Estate Planning law practice around her authentic self – weaving Star Wars, superheroes, anime, and gaming into a brand her like-minded clients love. Today she enjoys a law practice she truly loves with a flexible schedule that works for her.
Join us live with host Kim Rockwood to hear Cecilia’s story and how you can make the same shift this year in Estate Planning.
Live Event For Attorneys Looking for a More
Peaceful + Profitable Law Practice Area
For EP Law Business Owners
Stuck at $250k-$750k/year…
Learn + Install Estate Planning
into Your Law Practice
The Legal Service Model That Took Cecilia from Burned-Out Litigator to a Values-Aligned Law Business Owner — And How You CAN Build a Thriving, Family-First EP Law Business You’ll Love
Live on Thursday, January 15th
at 1pm ET / 10am PT
If you don’t want court calendars, last-minute emergencies, and billable resets to run your 2026, then it’s time to explore a way to use your law degree that lets you step back when life requires it and still make all the money you need to thrive.
That’s the path attorney Cecilia Amo chose.
After years in catastrophic-injury litigation (plus a nonprofit detour), Cecilia hit burnout amid serious health concerns at home. She wasn’t sure she’d “lawyer” again—until she found our heart-centered, relationship-based estate planning model with clear packaging, premium-fee pricing, and simple intake/follow-up rhythms she could actually run.
With our help, she built her Estate Planning law practice around her authentic self – weaving Star Wars, superheroes, anime, and gaming into a brand her like-minded clients love. Today she enjoys a law practice she truly loves with a flexible schedule that works for her.
Join us live with host Kim Rockwood to hear Cecilia’s story and how you can make the same shift this year in Estate Planning.

Why estate planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
The “Affordable Premium” secret to how attorneys using our method are getting $4,500-$8,500 per engagement in up-front fees… and why clients are happy to pay it!
How Cecilia discovered that her affinity for Comic-Con, Star Wars, and anime were strengths, not weaknesses…and now allow her to attract clients she loves working with.
Our 5-Part Life & Legacy Planning® Service Model that helped Cecilia escape a litigation career that was quickly burning her out and instead built a practice that allows her to say “no” to any calls before 2pm.
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model–works even if you’re coming from family law, real estate, litigation, or a years-long career pause—plus hear how Cecilia made the switch with confidence.
PLUS, stay until the end to join an exclusive and LIVE Q&A session with PFL® Founder and CEO Ali Katz! 😻
Tap below to reserve your seat.
About Your Hosts

Kim Rockwood
Senior Law Business Advisor and Law Business Success Coach
Kim is one of the most successful member lawyers in NewLaw's history. Having mastered the system and ready for a new chapter, Kim joined the NewLaw team in 2022 and now provides our member lawyers with inspiration and valued insights on how she grew her own law practice the NewLaw way.

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.

Why Estate Planning is the perfect practice area for the market shifts in 2026, and how what we teach keeps your estate planning services in high demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
The “Affordable Premium” secret to how attorneys using our method are getting $4,500-$8,500 per engagement in up-front fees… and why clients are happy to pay it!
How Cecilia discovered that her affinity for Comic-Con, Star Wars, and anime were strengths, not weaknesses…and now allow her to attract clients she loves working with.
Our 5-Part Life & Legacy Planning® Service Model that helped Cecilia escape a litigation career that was quickly burning her out and instead built a practice that allows her to say “no” to any calls before 2pm.
The Steps to Mastering Our Counseling-Based, Relationship-First Legal Service Model–works even if you’re coming from family law, real estate, litigation, or a years-long career pause—plus hear how Cecilia made the switch with confidence.
PLUS, stay until the end to join an exclusive and LIVE Q&A session with PFL® Founder and CEO Ali Katz! 😻
Tap below to reserve your seat.
About Your Hosts

Kim Rockwood
Senior Law Business Advisor and Law Business Success Coach
Kim is one of the most successful member lawyers in NewLaw's history. Having mastered the system and ready for a new chapter, Kim joined the NewLaw team in 2022 and now provides our member lawyers with inspiration and valued insights on how she grew her own law practice the NewLaw way.

Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.<
Want to stay in their traditional law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
Feel burned out by litigation, family law, real estate law, or other transactional law work and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
Want to know more about our Life and Legacy Planning® service model, what makes it different, and how you can quickly get started.
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
This Class Is For Attorneys Who…