Live Event For Attorneys Looking for a More Peaceful + Profitable Law Practice Area
Leave Litigation, Not the Law!
Learn How to Get Paid $4,500 to $8,500 per Engagement to Keep Families Out of Court by Offering Our Heart-Centered, Relational, and In‑Demand Estate Planning Service
As a litigator for 15 years, Michael Kelley's work was exhausting and adversarial. Walking into court meant putting on an "alter ego" just to do his job, pretending to be someone he wasn't.
Through his litigation work, he saw firsthand how the traditional way of doing estate planning destroyed families in court. He knew there was a better way to serve them, and he wanted to be the attorney who could connect with clients authentically through some of the most important decisions of their lives.
When he first started in estate planning, he was only charging $500-$600 per plan. Now with our help, he’s raised his average fee to $5,300 per engagement and enjoys a flexible schedule doing work he loves.
If you've been wondering about what it would take to get away from litigation or transactional work, this is your opportunity to ask your questions and hear how you could start offering this service by summer 2026.
Register today to save your seat in this exclusive event!
Live Event For Attorneys Looking for a More
Peaceful + Profitable Law Practice Area
For EP Law Business Owners
Stuck at $250k-$750k/year…
Leave Litigation, Not the Law!
Learn How to Get Paid $4,500 to $8,500 per Engagement to Keep Families Out of Court by Offering Our Heart-Centered, Relational, and In‑Demand Estate Planning Service
Live and One-Time Only on Wednesday,
February 4th @ 1pm ET / 10am PT
As a litigator for 15 years, Michael Kelley's work was exhausting and adversarial. Walking into court meant putting on an "alter ego" just to do his job, pretending to be someone he wasn't.
Through his litigation work, he saw firsthand how the traditional way of doing estate planning destroyed families in court. He knew there was a better way to serve them, and he wanted to be the attorney who could connect with clients authentically through some of the most important decisions of their lives.
When he first started in estate planning, he was only charging $500-$600 per plan. Now with our help, he’s raised his average fee to $5,300 per engagement and enjoys a flexible schedule doing work he loves.
If you've been wondering about what it would take to get away from litigation or transactional work, this is your opportunity to ask your questions and hear how you could start offering this service by summer 2026.
Register today to save your seat in this exclusive event!

The fastest, simplest path to learning and installing estate planning into your law practice within the next 90 days, so you can quickly recoup your investment and enjoy extra cashflow in 2026 (just in time for the summer!).
Why estate planning is perfect as a practice area for today’s current market shifts, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
How 800+ PFL® Firm Leaders–including our special guest Michael Kelley–have successfully installed our heart-centered Life and Legacy Planning® service model into their practices and how joining a supportive community with a peaceful legal service will help you create success in 2026.
Michael’s journey from being a burned out litigator ready to leave the law to discovering estate planning and growing a heart-centered law practice that brings in $38k/mo while giving him plenty of time to be present with his wife and two boys.
PLUS get your questions answered by Personal Family Lawyer® coach Kim Rockwood, guest attorney Michael Kelley and our incredible founder and author of The New Law Business Model (Revealed) and Wear Clean Underwear books, Ali Katz!
About Your Hosts

Kim Rockwood
Senior Law Business Advisor and Law Business Success Coach
Kim is one of the most successful member lawyers in NewLaw's history. Having mastered the system and ready for a new chapter, Kim joined the NewLaw team in 2022 and now provides our member lawyers with inspiration and valued insights on how she grew her own law practice the NewLaw way.

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.

The fastest, simplest path to learning and installing estate planning into your law practice within the next 90 days, so you can quickly recoup your investment and enjoy extra cashflow in 2026 (just in time for the summer!).
Why estate planning is perfect as a practice area for today’s current market shifts, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, “cheap legal” providers, and financial advisors entering the space.
How 800+ PFL® Firm Leaders–including our special guest Michael Kelley–have successfully installed our heart-centered Life and Legacy Planning® service model into their practices and how joining a supportive community with a peaceful legal service will help you create success in 2026.
Michael’s journey from being a burned out litigator ready to leave the law to discovering estate planning and growing a heart-centered law practice that brings in $38k/mo while giving him plenty of time to be present with his wife and two boys.
PLUS get your questions answered by Personal Family Lawyer® coach Kim Rockwood, guest attorney Michael Kelley and our incredible founder and author of The New Law Business Model (Revealed) and Wear Clean Underwear books, Ali Katz!
About Your Hosts

Kim Rockwood
Senior Law Business Advisor and Law Business Success Coach
Kim is one of the most successful member lawyers in NewLaw's history. Having mastered the system and ready for a new chapter, Kim joined the NewLaw team in 2022 and now provides our member lawyers with inspiration and valued insights on how she grew her own law practice the NewLaw way.

Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
Want to stay in their high-conflict, adversarial law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
Are comfortable with their current law practice and aren't ready to learn how they could add a new revenue stream in 2026.
This Class Is For Attorneys Who…
Feel burned out by litigation, family law, probate, or other transactional law work and know your heart isn't in it anymore – and who want to be a part of the solution, rather than a part of the problem.
Want to know more about our proven Life and Legacy Planning® service model, what makes it different, and how you can quickly get started within 90 days (by summer 2026)!
Are curious about how joining a supportive and heart-centered community of over 800 experienced lawyers can contribute to your success by hearing one lawyer’s experience.
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
This Class Is For Attorneys Who…