For Lawyers Who Are Ready to Switch to Estate Planning or Add it As a Service…
Learn + Install Estate Planning
into Your Law Practice
Discover How One Burnt-Out Public Defender Built a $1.4M Estate Planning Practice She Loves — Even In One of the Most Remote Corners of America
For ten years, attorney Liz Smith felt completely trapped as a public defender in Alaska.
Her schedule was dictated by court hearings, emergency calls, and a never-ending caseload that left zero room for the life she actually wanted to live — and the impact she wanted to have as a lawyer.
The financial security was the only thing keeping her from walking away.
But when Liz discovered Estate Planning and our heart-centered and relational legal service model in 2019, everything shifted.
Today, instead of dreading work, Liz loves her law business and the 22+ families she serves each month. She’s now on track to bring in $3 million dollars in 2026, all while giving her the freedom and purpose she'd been searching for.
Join host Kevin Hermann and guest Liz Smith to hear how Liz left litigation behind, switched to Estate Planning, and built a law practice that aligns with her values and lifestyle–even in remote Alaska.
Secure Your Spot Below:
For Lawyers Who Are Ready to Switch to
Estate Planning or Add it As a Service…
For EP Law Business Owners
Stuck at $250k-$750k/year…
Learn + Install Estate Planning
into Your Law Practice
Discover How One Burnt-Out Public Defender Built a $1.4M Estate Planning Practice She Loves — Even In One of the Most Remote Corners of America
Live and One-Time Only on
Tuesday, February 24th at 3pm ET
For ten years, attorney Liz Smith felt completely trapped as a public defender in Alaska.
Her schedule was dictated by court hearings, emergency calls, and a never-ending caseload that left zero room for the life she actually wanted to live — and the impact she wanted to have as a lawyer.
The financial security was the only thing keeping her from walking away.
But when Liz discovered Estate Planning and our heart-centered and relational legal service model in 2019, everything shifted.
Today, instead of dreading work, Liz loves her law business and the 22+ families she serves each month. She’s now on track to bring in $3 million dollars in 2026, all while giving her the freedom and purpose she'd been searching for.
Join host Kevin Hermann and guest Liz Smith to hear how Liz left litigation behind, switched to Estate Planning, and built a law practice that aligns with her values and lifestyle–even in remote Alaska.
Secure Your Spot Below:
Show Up LIVE
For a Chance to Win a
1:1 Firm Growth Intensive with Ali Katz
(Not for Sale; $4,750 Value)
Attend this training live and stay until the end to be entered into a drawing for a private 60-minute Firm Growth Intensive with Ali Katz. In this 1:1 session, Ali will help you clarify what’s holding your firm back and outline your most direct path to predictable, high-margin growth. Only one lawyer will be chosen, and because Ali’s schedule is so busy, this session is not available for purchase.
Register today and show up live for a chance to win exclusive access to Ali!
(No purchase necessary. Free method of entry available. See Official Rules .)
As Seen On…
What We’ll Cover in This Exciting Event
The fastest, simplest path to installing estate planning into your practice within the next 90 days, so you can quickly recoup your investment and enjoy extra cashflow in 2026 (just in time for summer!).
Why estate planning is the perfect practice area for today's current market shifts, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, "cheap legal" providers, and financial advisors entering the space.
How 800+ Personal Family Lawyer® Firm Leaders–including our attorney guest Liz Smith–have successfully added EP into their practices and how joining a supportive community with a peaceful legal service will help you build momentum in 2026.
Liz's inspiring journey from zero estate planning experience as a public defender to $1.4M in revenue (projecting $3M by the end of 2026), and how she built a flexible practice in remote Alaska that allows her to maintain the active lifestyle she loves.
PLUS get your questions answered by Personal Family Lawyer® coach Kevin Hermann, guest Liz Smith, and our incredible founder and author of The New Law Business Model (Revealed) and Wear Clean Underwear books, Ali Katz!
For EP Law Business Owners
Stuck at $250k-$750k/year…
Show Up LIVE
For a Chance to Win a
1:1 Firm Growth Intensive
with Ali Katz
(Not for Sale; $4,750 Value)
Attend this training live and stay until the end to be entered into a drawing for a private 60-minute Firm Growth Intensive with Ali Katz. In this 1:1 session, Ali will help you clarify what’s holding your firm back and outline your most direct path to predictable, high-margin growth. Only one lawyer will be chosen, and because Ali’s schedule is so busy, this session is not available for purchase.
Register today and show up live for a chance to win exclusive access to Ali!
(No purchase necessary. Free method of entry available. See Official Rules .)
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ. He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
As Seen On…
What We’ll Cover in
This Exciting Event
-
The fastest, simplest path to installing estate planning into your practice within the next 90 days, so you can quickly recoup your investment and enjoy extra cashflow in 2026 (just in time for summer!).
-
Why estate planning is the perfect practice area for today's current market shifts, and how what we teach keeps your estate planning services in demand even in the face of AI/DIY platforms, "cheap legal" providers, and financial advisors entering the space.
-
How 800+ Personal Family Lawyer® Firm Leaders–including our attorney guest Liz Smith–have successfully added EP into their practices and how joining a supportive community with a peaceful legal service will help you build momentum in 2026.
-
Liz's inspiring journey from zero estate planning experience as a public defender to $1.4M in revenue (projecting $3M by the end of 2026), and how she built a flexible practice in remote Alaska that allows her to maintain the active lifestyle she loves.
-
PLUS get your questions answered by Personal Family Lawyer® coach Kevin Hermann, guest Liz Smith, and our incredible founder and author of The New Law Business Model (Revealed) and Wear Clean Underwear books, Ali Katz!
About Your Hosts
Kevin Hermann
Advanced Growth Advisor
Kevin Hermann is a beloved Advanced Growth Advisor to members of the Personal Family Lawyer® program, bringing to the table over 9 years of experience and thousands of hours of premier business, leadership, and life coaching. In addition to his 1:1 coaching work, Kevin has created highly successful group programs that have been featured in the NY Times and GQ.
He has facilitated 50+ intensive retreats (including our breakthrough PFL® Live in 2025) and is highly sought after for his ability to help individuals and teams achieve even the most audacious growth goals with confidence.
Ali Katz
Founder & CEO, New Law & Personal
Family Lawyer
Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.
After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.
Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.
This Class is Not For Attorneys Who…
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
Want to stay in their high-conflict, adversarial law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
Feel burned out by litigation, family law, or other transactional law work and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
Want to know more about our Life and Legacy Planning® service model, what makes it different, and how you can quickly get started within 90 days (by June 2026).
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
This Class is Not For Attorneys Who…
-
Are looking for a quick fix, a marketing agency, or a “business in a box” solution without having to put in the work.
-
Want to stay in their high-conflict, adversarial law practice and aren't interested in a counseling-based and relational approach which keeps families OUT of court and conflict.
-
Are comfortable with their current law practice and aren't ready to add a new revenue stream.
This Class Is For Attorneys Who…
-
Feel burned out by litigation, family law, or other transactional law work and know your heart isn't in it anymore – and want to be a part of the solution, rather than a part of the problem.
-
Want to know more about our Life and Legacy Planning® service model, what makes it different, and how you can quickly get started within 90 days (by June 2026).
-
Are curious to get a taste of how joining a supportive and heart-centered community of lawyers can contribute to your success by hearing one lawyer’s experience.
