Are already in private practice practicing estate planning and want to take their law practice to the next level with a heart-centered estate planning service offering that’s profitable and doesn’t require increasing your stress or working hours to implement.
Are ready to make marketing and selling your estate planning service less of a headache and more of a system you can scale month over month.
Are ready to learn how estate planning lawyers in our program are seeing 80% (or higher!) close rates and avoid being price shopped or compared to “cheap legal” DIY tools or financial advisors.

Do not already run a law practice or are just getting started out. We work with all kinds of lawyers at every level of experience but this specific Masterclass is designed for law practice owners doing some form of estate planning now.
Aren’t interested in increasing profits, attracting aligned clients you love, or decreasing your stress & working hours by offering a heart-centered estate planning service that keeps families out of conflict & court.
Can’t get comfortable moving beyond transactional legal work. The service we’ll show you how to provide is relational, heart-centered, and counseling-based – allowing you to form lasting relationships with clients you love working with (and who refer all their friends!)--and which can’t be replaced by financial advisors or DIY legal technology platforms.

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer

Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.

After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.

Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.

Ali Katz
Founder & CEO, New Law & Personal Family Lawyer

Ali graduated first in her class from Georgetown Law in 1999. She then clerked on the 11th Circuit Court of Appeals and was an associate at Munger Tolles & Olson.

After leaving to start her own law firm, Ali grew her practice from scratch to 7-figures in just 3 years by inventing a new way of serving families in her community.

Ali wrote the bestselling book on legal planning for families, Wear Clean Underwear, and the bestselling book on alternative law practice models, New Law Business Model.

Bethany Gilson

Personal Family Lawyer

Meet Bethany Gilson who went to law school after working in the healthcare field, and hear all about her journey to building a law practice that hits multiple $10,000 days. In this interview Bethany talks about how she joined New Law Business Model right after graduating from law school, and found the support she needed to build her solo estate planning law practice in a new town. As a new lawyer, NLBM’s training, processes, and coaching were invaluable to Bethany. She’s now the “go to” lawyer in her community, consistently hired by clients who put their trust and faith in her.

Daniel Campen

Personal Family Lawyer

An Estate Planning attorney who was greatly undervaluing his services at $1,500 per trust, Daniel Campen joined PFL and was able to triple his average fee, even though he joined Membership right as the pandemic hit. Throughout the pandemic, he was a full-time dad, and part-time lawyer. And, he’s now on track to increase his revenue by 250%, and is in the process of scaling up from a solo practice to a staffed practice with his first team member hired with the support of PFLs hiring resources.